ANALYZING TARGET CUSTOMER BEHAVIOUR BY MINING THE E-COMMERCE DATA
نویسندگان
چکیده
منابع مشابه
Analyzing Customer Behaviour through Data Mining
Indian organized retail industry is poised for growth. In order to attract customers price discounts in retail sector are the norm rather than an exception. The most common type of monetary promotions includes discounts, coupons, and rebates. Promotions helps organizations to grow market share, increase sales volume, sell faster, cultivate loyal customers, and drown out competitor advertising. ...
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ژورنال
عنوان ژورنال: International Journal on Information Sciences and Computing
سال: 2010
ISSN: 0973-9092
DOI: 10.18000/ijisac.50062